The time is squeezing while information is expanding, so people are being continuously pushed to the wall to skip important information due to the bombardment of information in the form of advertisements, commercials, and numerous other forms. In order to keep pace with this every squeezing world, you have to find ways to deliver more information using less word consuming less time for the readers. If you believe that all your customers would read your firm annual report to learn about you, you are clearly living in a fantasy world.