Logo has the same imperativeness for a business as face for a person, as both marks the uniqueness and separates one from the rest. So, a business without a logo is same as a person without a face (not in a literal sense!). One of the myths that persist in the corporate industry today is that logo is simply a formality and therefore any logo design would do it for your business. If this would have been the case, then the fortune 500 companies and other renowned brands would never have developed a separate logo design and idea team and would never have made such huge investments just to come up with the right logo concept that perfectly articulates their brand vision. This clarifies the significance of a corporate logo design for a new or an established business.